About the author

Andreas Koch, a leading expert in sustainable and regenerative tourism, has dedicated over 25 years to integrating sustainability as a model for success. As Sustainability and Quality Manager at TUI Germany, as well as the founder of bluecontec/tourythm GmbH and Futouris e.V., he has supported numerous destinations and hotels. Koch views sustainability as a fundamental mindset and advocates for collaborative, interconnected approaches to build a future-ready industry.